TIP PRE COLLECTION RELEASE PARTY
BERMONDSEY SOCIAL CLUB - BERMONDSEY - LONDON - 05.10.18
TIP PRE COLLECTION RELEASE PARTY
BERMONDSEY SOCIAL CLUB - BERMONDSEY - LONDON - 05.10.18
As you can imagine, this was a promotional event as part of our campaign for the launch of our pop up store opening in the following weeks. With two live bands performing in the popular Bermondsey Arches, a complete redesign on the interior of the outdoor courtyard area and free access for the TIP community, this was the perfect occasion to get the attention of our audience.
Editorial and poster displays covered the walls in the courtyard area, all the outdoor lighting was turned red, and branded vinyls covered the floors, walls and bar within the archway. A large scale all over print photographic backdrop was set up for guests to engage with over the course of the evening, and likely the most eye-catching element was the branded motion graphic on display on the projection screen referencing the release of our fourth collection.