A concise history of who we are communicated via a series of ten archive images and graphics.
A brand is the sum of how a product or business is perceived by those who experience it, including the name, design, logo, activity, creations and behaviour that distinguishes one's work from others. But when you are young and throwing yourself into a new pursuit you aren’t thinking about the definitions or meanings or restrictions. You are creating work with total freedom and acknowledging that mistakes now are only lessons to learn from moving forward.
This collection of images represents a few key milestones in the journey. TIP has a wonderful support system of incredibly talented and driven individuals that were instrumental in bringing the idea to life over the past few years and enabling people to attend events like the one here today.
A room where an artist, designer, sculptor, photographer, works.
Architecture, interiors and structural design has always heavily influenced the brands approach to design, production and documentation of work over the years.
For our fifth public event. TIP took over The Exhibitionist Hotel in Kensington to celebrate 4/20 (2018). This was the brands first premium social occasion with a focus on selecting a key date within the calendar and elevating the social experience for our community through our multi-sensory approach to the interior production.
Our first piece of mainline jewellery produced by the brand the pawn, would become the genesis of a larger project focusing on developing each chess piece from the board into beautiful pendants available in a range of solid precious metal variations. The name Ludus is a reference to an earlier military tactics board game predating the game of chess Ludus latrunculorum "the game of soldiers" played throughout the Roman Empire.
As a wider range of products were introduced into our catalogue we decided that the best course of action was to segment our offerings into two distinct product lines, mainline and diffusion. These
two categories individually encompass everything from garments and accessories to jewellery and print, but allow our audience to easily distinguish between the levels of quality and craftsmanship found in our mainline and diffusion ranges.
The first appearance of the chair used in an editorialised promotional campaign.
One of seven pieces from our first fully cut and sew garment project. All designed, sampled and produced in-house using french terry and cotton canvas drill.
Since our inception interior design, event curation and production have played a large part in the brand's story and has given us the ability to connect on a more intimate level with the audience. We always strive to deliver with high production value for all events irrespective of the occasion. The team's primary focus is always to deliver a unique multi sensory experience for our quests in attendance.
Initially inspired by the unanimous abbreviation of the university name used by students, we had the opportunity to design a new range of items for Ravensbourne University London's merchandise. This was a dream come true as a few members of the brand's core team and closely associated parties attended the University prior to the inception of the project.
It's behind the scenes where the magic really happens for most companies. For us this ranges from the mundane weekly tasks to the unexpected moments, from design preparation for sampling to setting up live events. You have to try to enjoy all moments even when it is not smooth sailing. It's during the ups and downs that it has been most important for us to remember our own company motto "practice, perspective, acumen" This has heard us in good stead over the years and will hopefully continue for years to come.
Deciding on a company logo that you are truly truly happy with can be a very painful and challenging task. After many years of tweaks and adjustments we finally feel we have created a company logo that we are happy with, proud to share, and represents what we do. The design layout is based on the golden ratio and therefore follows a mathematical formula that is found throughout nature, providing the perfect layout. The same mathematical principles can often be seen in the very best work in the fields of art, architecture, and graphic design. We tend to always lean towards developing a structured and formulaic approach to our own work and client projects in the early stages of the process.
The production of this business card marks an important moment in the brand's evolution. From this point on the brand operates with a clearly defined front face of the studio which is based around products and public events for all to enjoy and engage with. Then a back end infrastructure which caters towards servicing our clients in the world of research, design and production on a more collaborative and personal level.
